Guided by founders Patricia Miller and Barbara Bradley Baekgaard, Vera Bradley has earned its reputation as a leader in the fashion industry.

Vera Bradley
See what's new by Vera Bradley.

Creating stylish quilted cotton handbags and accessories, the company combines smart design with distinctive and colorful fabrics and trims.

Browse the Vera Bradley website to see what's new or find retired items that might be sold out in stores, or find out more about the new pre-fall collection.

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For more than 20 years, Vera Bradley has had a loyal following of fans who not only look forward to the lovely new fabrics and styles introduced each season, but who also appreciate the function and quality that is synonymous with the Vera Bradley name.

Located in Fort Wayne, Indiana, Vera Bradley continues its commitment to excellent, exclusive designs and dependable service.


Who is Vera Bradley?

Model, Mother, Hostess and Friend.

Vera Bradley WebsiteVeronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990s.

Vera was a special woman, who was chosen in the 1930s by Elizabeth Arden herself to model.

Vera's classic style and grace inspired Barbara and Patricia to name their company after her in 1982.

Those who knew Vera agree that her life was always full, fun and colorful!

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